Journey

I design and develop custom web applications and IoT solutions with a strong focus on open source technologies. I work closely with cross-functional teams to implement scalable systems that connect hardware and software. My role includes backend and frontend development, API integration and building smart solutions for industrial use cases.

As a co-founder, I led web projects from concept to launch, covering UI/UX design, custom development and CMS integration. Alongside client work, I also set up and maintained our self-managed server infrastructure, giving us full control over hosting, deployment and performance. This combination of creative and technical responsibilities allowed me to expand my skills across the full web stack.

I studied visual communication with a strong focus on digital media, UX design and storytelling. While most of the curriculum was creative, I used every opportunity to dive into tech. My final project was a self-developed software system for automated guided vehicles (AGVs), blending design, code and real-world use cases. That project became the launchpad for my career in IoT.

I supported students in developing digital concepts and building websites, from structure and layout to visual storytelling and interaction. I gave feedback on design choices, introduced tools for rapid prototyping and helped troubleshoot technical issues. The role sharpened my communication skills and gave me a new perspective on design through teaching.

While overseeing marketing strategy, I gradually shifted toward technical responsibilities by building internal tools to support operations and streamline communication between departments. I developed automated systems that improved production workflows and reduced manual coordination, bridging the gap between business and tech. In addition, I was formally responsible for training in the field of media design, supporting the professional development of a trainee.

As Head of Marketing, I led both digital and print initiatives and supported the planning and setup of our trade show booth. I also developed custom automation scripts to improve internal workflows, combining creative strategy with practical technical problem-solving. Alongside these tasks, I carried out official training responsibilities in media design.

I gained hands-on experience in both print and digital media, taking full responsibility for designing and developing websites for clients. From initial concept and layout to CMS integration and custom coding, I was deeply involved in every step of the process. This practical work laid the foundation for my path into web development.